Posts Tagged 'Multihousing Network'

MAKE SOME NOISE

White noise: uniform, steady, drone

Make some noise: To attract attention. To do something noticeable.

We follow the Multi-housing News blog where senior editor Jessica Fiur recently commented on the dangers of apartment marketing becoming the kind of white noise that renters overlook and tune out when community managers post repetitive content in their ads. We couldn’t agree more. Are you using the same text in your ads? The same property photos? The same designs? You need to mix it up since repetitive content blends into the background like white noise, but fresh content knows how to make some noise.

Recently on Craigslist, we saw the word “beautiful” used 8 times in several apartment ad subject lines to try and capture renters’ attention. The ones that stood out among the “beautiful” white noise used less common descriptors: delightful, adorable, unique.

Beautiful 3 Bedroom Townhome with Attached Nursery $1999/3br

Beautiful Apartment Close to shopping $885/2br

Beautiful views, 1 bedroom apartment in heart of Tacoma

Beautiful 2 Bedroom 2.5 bath in Puyallup

Beautiful 1 Bedroom October move-in W/D $954/1br

Again, to stand out among the stale ads on Craigslist, MIX IT UP.  If your apartment community has 12 worthy amenities, create 4 different ads focusing on 3 different amenities at a time to post on Craigslist, interchanging them throughout the weeks to gauge each one’s success.

Speaking of using campaigns to showcase your amenities:

a.  Beyond Wine & Cheese’s library of ready-to-go apartment marketing campaigns make it easy for you to grab several different ads and quickly customize with your information.

b.  We have themes about washer & dryers, covered parking, swimming pools, storage and a variety of amenities. Examples are illustrated below.

c.  Our software allows you to quickly and easily paste a professionally designed ad that you’ve customized with your details on Craigslist and measure its “hits” and “clicks.”

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And our last suggestion to stand out (in a good way) on Craigslist – proofread for typos so that when you look back at your apartment marketing, you don’t have any regrets like a poorly spelled tattoo. Live a life of no regrets!

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