Posts Tagged 'KFC'

Fried Chicken Relieves Anxiety

vintage kfc woman eat chix

Recently we saw food researcher and writer Michael Pollan speak in support of his new book Cooked. A smart man with great insight into how our food system works, Pollan knows about marketing, having written and published four books. One of the things he said that stood out: “Marketing is relieving anxiety.” The example he used was the anxiety created when in the 1960s women left the home and joined the workforce, yet they were still expected to deal with the kids, house cleaning and cooking. The marketers behind Kentucky Fried Chicken recognized the anxiety and tension this created within families and jumped in with their advertising to convey, “Hey, we’ll take care of that for you, don’t waste your precious time in the kitchen, let us cook you a family size bucket of fried chicken instead.” Watch this vintage KFC commercial where the fast food chain tries to relieve a family’s anxiety over who’s going to make dinner.

Here’s another video with the same theme — a scattered mom with a lot to do picks up a bucket of chicken to the catchy jingle of “Why Cook?”

I’m a sucker for vintage videos, and I can get caught up on youtube for far too long. If you’re the same, check out these other old school videos below and let us know what you think — are these examples of good promotion or marketing gone awry?

mc hammer

Uh oh, it’s Hammer time! How many of you lived through the late 80s doing the MC Hammer dance with those funky flowing pants? Here MC Hammer is featured in a KFC commercial, but they didn’t take enough advantage of his wacky dance moves. After all, BET ranked him the #7 best dancer in the world. You can’t touch this!

After watching many KFC commercials, I can say that most of them included singing and dancing as if they were musicals, which was probably a sign of the times, such as this one from the 1970s. Do you remember this catchy jingle?

Oh, bless his heart, Colonel Sanders botched this commercial voiceover again and again — I’d say this might fall into the category of marketing gone really awry.

wheres the beef

To end our commentary on commercials, the fast food chain that beat them all with the best marketing is the Wendy’s commercial, “Where’s the Beef?” I know you remember this one!

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