Posts Tagged 'apartment community staff'

Spring Out Of Hibernation

This week marked the first day of spring, the Vernal Equinox, derived from the Latin words meaning “equal night,” where daylight equals that of night. We the soggy people of Seattle welcome this time of year with longer light-filled days and more sunshine. I spent my first days of spring walking the dog, taking photos of daffodils that have sprouted all around, watching a sunset, eating homemade vegetable soup and listening to bluegrass at a local tavern. But more than all the fun springtime stuff, this time of year is also the time of plans and projects, and my list is long: deep clean and declutter the whole house, yard work, take more walks, etc.  Speaking of plans and projects, what marketing plans do you have for your apartment community to attract or retain residents? It’s a lovely time of year to tackle both, while also helping residents reach their springtime goals, which are likely to be similar to mine. Below we have some ideas to help you and them get started on such projects.

“When spring came, even the false spring, there were no problems except where to be happiest. The only thing that could spoil a day was people, and if you could keep from making engagements, each day had no limits. People were always the limiters of happiness except for the very few that were as good as spring itself.”
Ernest Hemingway, A Moveable Feast

 

Alright, Hemingway, don’t be grumpy, it’s springtime, after all. But speaking of people and happiness, what is your apartment community staff doing to help make residents happy? If you’re due for some activity in this area, now is the time to spring out of hibernation and engage your community.

Now is the time when spring cleaning urges arise with the need to purge. While residents are likely taking this transition time into the next season to get their apartments in order and purge the stuff that no longer serves them, help make it easier for them by holding an apartment-wide tag sale. Invite everyone out to a common place to gather with their things for a good old fashion yard sale. Who doesn’t like to get rid of their junk and perhaps find that one-of-a-kind treasure from a fellow neighbor? This gives residents time to bond with each other and with you. Whatever doesn’t sell, make your residents happy by scheduling a Salvation Army truck to pick up the rest for donation or have your staff box it up for a trip to Goodwill. If such a tag sale sounds like a springtime activity that will help you retain residents, we have done the marketing for you and have a campaign with all you need, from posters and door hangers to postcards and e-flyers: The Ultimate Tag Sale


Tweets from Beyond Wine & Cheese Marketing

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