Apartmizzle Marketing, Fo’ Shizzle

Well, folks, we’re almost a full month into 2011.  Pretty hard to believe, eh?  This year is going to fly by.  So I think it’s about time for us to check in on our New Year’s Resolutions.  Have you been hitting the gym every day?  Eating healthier?  Reading more and watching less TV?  Flossing twice a day?

Chances are that in the past four weeks you’ve already fudged up your resolutions – in fact, 36% of people who even bothered to make resolutions have completely given up by February.  Personally, I have a few resolutions I haven’t even started yet.  (When is the Chinese New Year?  I’m all for fresh starts.)

These statistics are due to a lot of factors, including setting unrealistic goals or simply not acting on them (guilty!), but at the end of the day it comes down to one thing: accountability.  It’s hard to make the most of anything if you aren’t holding yourself accountable and have systems in place so that someone else is holding you accountable too.

Did anyone see this week’s episode of The Office?  Well, if you didn’t, Pam created a Resolution Board for everyone to post their New Year’s Resolutions.

When they hold a Resolution Check-In Meeting as a way to help hold each other accountable, well, things go in typical “Office” fashion thanks to Michael Scott:

“It’s not about being perfect, it’s about trying.”

Clearly that is Pam’s philosophy, not Michael’s.

OK, while they have the general concept of holding each other accountable right, the execution leaves a lot to be desired.

Beyond any personal resolutions, did you make any for your apartment community?  Increasing resident retention?  Improving your apartment marketing efforts?  Tracking your marketing moves to make the most out of services you currently use?

I mean, what good are your marketing efforts if no one is paying attention?  And if no one’s seeing it, where’s the financial return?  In the end, it’s all about the Benjamins, baby:

“I love apartmizzle marketing, fo’ shizzle!”

So in 2011, try to stick to some of those apartment marketing New Year’s Resolutions – and don’t be afraid to ask for some help to hold yourself accountable!

Does your apartment marketing currently have you rolling in a Ford Festiva instead of a Cadillac Escalade?  Share with us at blog@beyondwineandcheese.com!


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