On to the Next One

I’ve said it before, and I’ll say it again: resident retention is one of the most important aspects of apartment marketing.  But some of the retention ideas I’ve seen floating around out there suck need some fine tuning.  For example:

  • Attach renewal letters to a balloon.

Followed closely by…

  • Attach renewal letters to a Mylar balloon.

WHAT???  I can attach a renewal letter to a non-Mylar OR a Mylar balloon?!  And if your mind isn’t already blown, wait ‘til you find out that either kind of balloon can be attached to the doorknob in case the resident isn’t home.  If that doesn’t work for you:

  • Attach renewal letters to a 100 Calorie Pack with a clever phrase about residents “desserting” you.

Oh, come on people!  I know that there’s an obesity epidemic in America, but you couldn’t spring for some Ho Hos or Little Debbies?  I’m a woman – I read into things, and I would get a very different message from the 100 Calorie Pack than you are intending.  Moving on:

  • Party: A theme party; example – a murder mystery dinner – have the papers ready for them to sign.

You could even take it a step further and just make those who don’t sign the papers the victims of your murder “mystery”.  Done.  It’s all about the hard sell.  But if you’re concerned that blood stains will scare away new prospects, try a more lighthearted approach:

  • Attach renewal letters to a Whoopee Cushion and incorporate the expression “Whoopee!!”.

Your 8 year old male residents (or maybe those with the maturity of an 8 year old), will be sure to renew their leases on the spot.  Huh?  You don’t have 8 year olds renting apartments?  Well that’s strange…

  • Inflatable Monkeys: Attach a sticker or card that says ‘Don’t monkey around! We want you to stay!’

Just what I need.  More crap lying around my apartment.  How about offering me an extra closet for storage?  But if you combined this idea with a Mylar balloon (cannot be non-Mylar)…

Consider. It. Renewed.

Or there’s always the option of not having a crap apartment with crap customer service that turns residents off.  But that doesn’t include a fun trip to the dollar store, now does it?

Is a monkey trying to get you to renew your lease?  Share with us at blog@beyondwineandcheese.com!

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