What’s In a Name? Subliminal Messages?

When I was in 7th grade, I met a girl named Eileen.  She told me her last name was Dover.  Although I never considered myself gullible, I totally believed her.  I even talked to friends about how ridiculous it was that her parents would name her Eileen Dover.  (Get it?  I-leaned-over?  Ha ha ha.)  Well, you can imagine I felt pretty ridiculous when the yearbook came out and it turned out her last name was actually Kim.  In my defense, she sounded completely serious about her last name being Dover!

I also went to elementary school with a boy who had rather questionable initials.  His name was Anthony Steven Swanson* – I’ll let you figure that one out on your own.  And I swear, this time it was completely true.  Even his mother had those same initials.

OK one more: my best friend in 5th and 6th grade had the last name Butts.  She and her siblings were teased so much about it they ended up legally changing their last name to Brokaw.

So what do all these random stories have to do with anything apartment related?  My point is that names stick and can have a huge effect on what other people think of and say about you.  I mean, all of my anecdotes are over 10 years old, but I still remember them like it was yesterday.  The same applies to names of companies.  In a world where young people try to turn anything into something dirty, is this really a good name for your company, Rick Steves?

Yes, that does say “Rick Steves’ Europe: Through the Back Door”.

No, I wouldn’t be surprised if he came up with that one when he was in Amsterdam, if you catch my drift.

And you all may or may not remember this gem of an apartment building found on FAIL Blog:

HAH!  “Crapi”…crappy.  Maybe it’s my own immaturity, but it just doesn’t get old.

You know, maybe this is the best new apartment marketing strategy for getting the attention of Gen Y.  Everyone seems so concerned about how to attract this demographic, when I can pretty much guarantee you an apartment building called “Through the Back Door” would fill up with college students in no time.  Especially if you put a washer/dryer in each unit.

What subliminal messages is your apartment community name sending?  Let us know at blog@beyondwineandcheese.com!

*I have changed the name to protect this person’s identity, but I promise, the initials have not been altered.

Advertisements

0 Responses to “What’s In a Name? Subliminal Messages?”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Tweets from Beyond Wine & Cheese Marketing

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 639 other followers


%d bloggers like this: