Time Waits for No Renter

In fourth grade I learned an important lesson from the book The Phantom Tollbooth: wasting time is a sin, but killing time is murder.  Now, since they personified time as a dog, to a 10 year old this lesson really hit home.

The Phantom Tollbooth

The culture of American business is very sensitive about not wasting time – after all, time is money.  That’s why a sense of urgency really rings true with people, especially in the apartment industry.  So when you’re posting an ad on craigslist, what better headline to use than one that makes people feel as though they should act now:

Oh no!  What’s going to happen to the apartment if I don’t get it today??  Will they burn it down?  Or maybe it will just spontaneously combust?!  This is practically a threat!  Next thing you know you’ll find a horse head in your bed.

Now, I know I said time is money, but even if you can’t rent out the place today, you don’t have to get rid of it tomorrow – consider it a sunk cost!  I’m sure someone will rent it eventually…

Of course, it is very clear that the manager is sensitive to the amount of time he/she spends on things since he/she couldn’t even be bothered to add the other “o” on “to”.  Grammar is priceless, people.

Is your apartment community putting on the pressure with prospective renters?  Let us know at blog@beyondwineandcheese.com!


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