It’s Not All Rainbows and Butterflies

Plain Craigslist ads are boring. With a number of different companies providing colorful templates with which apartment companies can post their information, you’re behind in the game if you’re just using text and adding a few pictures. But just as I warned in a previous blog post, some of these “professional” companies might be leading you astray.

Now, I understand that there is a big push to market to Gen Y, which means finding youthful designs and figuring out what amenities will appeal to this demographic:

But wait…  Last time I checked, Gen Y didn’t include girls between the ages of 5 and 10.  And didn’t I see something somewhere about when it’s ok to use Comic Sans?

At least one company is getting Craigslist ads right…

Is your apartment marketing to the wrong demographic?  Share with us at blog@beyondwineandcheese.com!

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