Give Me A Break!

I think it’s about time to give apartment managers a break.  All previous posts on No More HomeMade Flyers have light-heartedly poked fun at the marketing strategies implemented by apartment managers that have gone awry, but today we are going to take a moment to try and understand why these marketing efforts have fallen short.

In everyday life we spend most of our time trying to find balance.  As a college student, this often means finding balance between drinking beer and hitting the books.  Eventually trying to find balance becomes a more serious matter, as illustrated by Sara Scarborough Graham in a “sneak preview” blog post for her e-book Baby Steps.  She includes anecdotes from real women who juggle careers, spouses, children, housekeeping, bills, etc.  The list goes on and on – and sometimes it makes you wonder, if there was a job description that included everything you do on a daily business (even the nitty-gritty, like changing diapers or helping your husband shave his hairy back), would you apply for the job?

This is where apartment managers come in.  They’re regular people, just like you and me, but you have to wonder if their employers aren’t expecting them to balance just a little too much from day to day:

leasing consultant and groundskeeper

Ok, let’s just stop and break this down for a minute.  This community wants to hire ONE person to be both a Leasing Consultant AND a Groundskeeper.  I really do wish them the best of luck in finding a miracle worker to fill this position, but don’t they think it’s going to be hard to find someone qualified to do both jobs successfully??  I mean, maybe I have experience with apartment leasing and qualifying prospects, but there is a pretty good chance that all those flower beds they want me to maintain, yeah, they’re gonna die.  And on top of all that, applicants must successfully complete a drug screen and background check.  Can an employer get any more unreasonable with their expectations?

physical requirements

Amazingly this is only a snippet of what was included on the job description…  If that doesn’t intimidate you, I don’t know what will.  Of course, my favorite part of this description didn’t even fit in the screen shot above:

“The work is described at light in physical demand.  Requirements include the ability to frequently sit, stand, walk, extend arms and hands forward and overhead, finger and grasp.  Must be able to occasionally bend, crouch or stoop.”

And I won’t even harp on the fact that this sentence obviously was not proof-read.  It does leave me a little curious, though, as to what I would have to “finger” and “grasp” that is so important they included these physical requirements in the description.

The moral of this post, folks, is that (although we can get a few laughs out of the marketing blunders we feature on this blog) we really can’t expect that apartment managers be marketing experts in addition to all the other qualifications listed in their job descriptions.  If they could, a lot of apartment marketing specialists would be out of a job.

Are you juggling an odd array of tasks as an apartment manager?  Do your employers expect you to be not just a jack, but a master of all trades?  Share your experience with us at


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